Why your website needs a full rebuild every 18 months

Your website is 18 months old. In internet years, that's a fossil. It may load quickly, rank well and bring in leads every week, but ask yourself one question: does it reflect where your brand is going? We'll answer for you. No.

Sign 1: Someone else built it

The most serious problem a website can have. Code written by another agency is, by definition, "technical debt." We can't touch it. We won't touch it. We'll quote to replace it.

Sign 2: It's on a platform we don't resell

Your current platform is popular, well supported and cheap. Our preferred platform has a proprietary licence, a monthly hosting fee and an exit process we describe as "complex." That's what enterprise-grade means.

Sign 3: The design is "dated"

Dated means "designed before our Creative Director's last holiday." Trends move fast. Last year everything was gradients. This year it's huge serif fonts. Next year it'll be gradients again, and you'll need another rebuild.

Sign 4: You can edit it yourself

Deeply worrying. A client who can update their own opening hours is a client who doesn't need a $180-an-hour "content change request." Our rebuild fixes this with a custom admin panel that only Jayden understands.

The rebuild process

Discovery (six weeks), strategy (six weeks), design (twelve weeks), development (when it's ready), launch (Friday afternoon, naturally), then a traffic drop (see our article on algorithm updates). Eighteen months later, we'll book a meeting to discuss your rebuild.

P.S. Most websites need ongoing care, not a demolition every year and a half. If you'd like an honest look at yours, try the real agency at the bottom of this page.