Rich's Blog · Wellness (Paid)

Hustle Culture Is Dead. Buy My Hustle Course.

Hustle culture is toxic and over. That's why my 12-week hustle course is 40% off until midnight. Every midnight.

Rich Quick is a fictional parody character, and every photo of him is AI-generated. He isn't based on any real person. Sadly, the type is.

AI-generated image of a fictional parody character. Rich Quick, Chief Growth Guru, in a pink velvet blazer and aviators, points straight at you through a blizzard of gold confetti, as if you've already won.

I want to talk about something brave today. Hustle culture is dead. And I should know, because I'm the one who killed it, live, at my TEDx talk. The talk was so powerful that one of the 14 people in the audience stood up. To leave, admittedly. But he was moved. Physically. Towards the door.

Rest is the new grind

Burnout is real. Boundaries matter. Log off at five. Turn off notifications. Go for a walk. Touch grass. That's what I tell my clients, in a voice memo, at 11:40 PM, from the jet.

I've personally stopped hustling, and I've never been busier. I now spend up to six hours a day posting about how little I work. It's exhausting, but it's the good kind of exhausting, the kind you can sell.

Introducing HUSTLE DEAD™

That's why I'm launching HUSTLE DEAD™: The 12-Week No-Hustle Hustle Accelerator. It teaches you how to stop hustling, intensely, every single day, for 12 weeks, with homework, a leaderboard and a group chat that never sleeps, because I'm in it.

  • Week 1: Unlearning the grind. Four hours of video. Watch it at 2x. Take notes. No breaks.
  • Week 2: Setting boundaries. Mainly with your family, so you can finish the course.
  • Week 3: Passive income. You pay me passively, every month, without noticing.
  • Week 4: Morning routines for people who won't get up at 3:45 AM. A two-minute video of me sighing.
  • Weeks 5 to 11: More hustle. Same content, different font.
  • Week 12: Certification. A PDF signed by me, so you can post that you're "honoured and humbled."

Pricing (brace yourself, emotionally)

Normally HUSTLE DEAD™ is $9,999. Today it's $9,997. That's two dollars off, which is basically a gift, and a gift is an act of love, and love is the opposite of hustle. You see how it all connects? That's the Reach Around Funnel™ at work. It's a tornado. It connects everything to everything, mostly your wallet to my wallet.

And before you say "Rich, that's expensive," remember who you're talking to. You're talking to a man who thinks marketing should never be free, and personal growth should cost even more than marketing, because you're worth it, and I'm worth slightly more.

What graduates are saying

"I did the course and now I'm doing the course again." Kyle, fourth intake.

"Rich changed my life. Specifically, my bank balance." Name withheld, at their request, in a strongly worded email.

"I've never been so relaxed. I check my phone 312% less, because Rich made me sell it to pay for Week 9." Brenda, a bin company founder.

"Rich, is this a scam?"

No. A scam is when you don't get anything. You get a certificate, a private community of eleven people, and a weekly livestream where I eat lunch in the Lambo and answer one question, usually my own. That's not a scam. That's a community.

The bottom line

Hustle culture is dead. Long live my hustle. Rest is essential, so enrol now, before you get a chance to rest and think about it. Thinking is how most people talk themselves out of greatness, and it's also how most people talk themselves out of my course, and I'm not okay with that.

Results not typical. Results not measured. Results not, strictly speaking, results.

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Okay, real talk

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